Privacy Policy

Last updated: 14th July 2025

At Amatsu Matcha, we are committed to protecting your privacy and handling your data with care. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make a purchase, or interact with us.

1. who we are

We are Amatsu Matcha, a UK-based wellness brand offering matcha-based blends and accessories, born from the Amelia café in London.

Our website is: www.amatsumatcha.com

2. what information we collect

We may collect the following types of information:

Personal information: Name, email address, shipping/billing address, phone number
Order and payment details: Products purchased, delivery preferences. Payment is processed securely through Shopify — we do not store full card details.
Technical information: IP address, browser type, and usage data via cookies and analytics tools

3. how we use your data

We use your data to:

Process and deliver your orders
Manage subscriptions and send order confirmations
Provide customer service and support
Send marketing communications (only with your consent)
Improve our website and product offerings through analytics

We do not sell or trade your data to third parties.

4. when we share your data

We only share your information with third parties necessary to operate our business, including:

Shopify (our e-commerce platform)
Delivery providers (for fulfilling orders)
Email marketing tools (if you opt in)
Analytics tools (to improve website performance)

These providers comply with GDPR and data protection laws.

5. marketing preferences

You’ll only receive marketing emails if you opt in at checkout or sign up through our site. You can unsubscribe at any time using the link in any email or by contacting us directly.

6. cookies

We use cookies to improve your experience, personalise content, and analyse site performance. You can control cookie preferences through your browser settings.

7. your rights under GDPR

As a customer in the UK or EU, you have the right to:

Access your personal data
Request correction or deletion
Withdraw consent for marketing
Lodge a complaint with a data protection authority

To exercise these rights, contact us at info@amatsumatcha.com

8. data retention

We retain your data only as long as necessary to fulfill orders, manage subscriptions, and comply with legal obligations (e.g. tax records).

9. data security

Your personal information is protected using secure servers, encryption, and access controls. We also rely on trusted platforms like Shopify, which follow industry-standard security protocols.

10. contact us

If you have any questions about this policy or how your data is handled:

📧 Email: info@amatsumatcha.com

🌍 Website: www.amatsumatcha.com

📍 Address: Amatsu Matcha, 16 bedford street Amelia, WC2E9HE London, UK