Why Londoners Are Ditching Coffee for Matcha (Covent Garden Edition)

In the heart of Covent Garden, a quiet revolution is brewing — and it’s green. As Londoners become more health-conscious and tired of the crash that comes with coffee, ceremonial-grade matcha is taking centre stage.

Matcha is not just a buzzword — it’s a lifestyle. Amatsu Matcha blends, like "Strength" (with creatine) and "Radiance" (with marine collagen), are being spotted in the hands of shoppers, yoga instructors, and content creators throughout WC2. Locals say the calm energy it provides helps them get through busy workdays and post-gym slumps without jitters.

With same-day dispatch and next-day delivery across the UK, Amatsu is becoming the go-to for Londoners looking to switch to smarter caffeine. And with blends crafted for skin, focus, or fitness — you’ll find something that suits your goals too.

Curious? Try it now and join the matcha movement that’s quietly taking over Covent Garden.